Webinar: Social Media - An Overlooked Opportunity to Boost Enrollment Yield
SightLine founder is hosting a webinar featuring MeetYourClass on November 7th, 2024.
Admissions and enrollment teams across the country are currently focused on growing their admit pool with high affinity students by increasing awareness of their institution. From the student perspective, it isn't only about awareness, but more importantly about connection and community.
Seven Higher Ed Marketing Strategies for Reaching Gen Z
As Gen Z, and very soon Gen Alpha students, are contemplating their options for higher education, marketers and educators are faced with the challenge of understanding and engaging with these tech-savvy and digitally connected generations. Unlike their predecessors, they characterized by a deep integration of technology into their daily lives and a more critical approach to evaluating the return on investment from higher education.
How the Student Voice Can Inform University Brand
College students have many different day-to-day experiences ranging from interactions with professors, to doing their laundry in residence halls. Hopefully most experiences are positive, but inevitably there will be some negative experiences that can leave lasting impressions on college life in general. It is important for higher ed leaders to understand the perceptions and experiences, both good and bad, of college students to better serve them.