Many college and university leaders that I speak with around enrollment strategy and student recruiting, still say that one of their biggest challenges in enrolling students is around sticker shock. This is particularly true for private institutions with high published prices and high discount rates. Here are four practical ways universities can embrace price transparency to build trust and drive enrollment.

In the ever-evolving world of higher education, one of the most pressing concerns for students and families is the cost of earning a degree. Rising tuition rates often dominate headlines and spark debates about affordability. Yet, recent insights from The College Board tell a more nuanced story: despite the increase in published tuition prices, the net price on average has declined in recent years.